Cricket + Cinema = India

 

Several decades ago, I have read that, the western advertisement plotters came to a conclusion that there are only two ways to capture the great Indian mass. Cricket and Cinema. For some decades now, this diction holds true. If there is one thing that comes closer to combining these two, Cricket and Cinema, that is IPL Twenty20, an annual sporting event held in the summer. As the 2010 edition of IPL Twenty20 is nearing now, there are some interesting technology marriages taking place. One with the Google’s Youtube!

Please watch these two interesting videos:

 

IPL Twenty20 is one of the best business ideas of the time, that is happening in India. With Continuous Innovation, it is evolving…

/ Malick.

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